On 6 January 2009, GARRAUD-PARIS joined forces with the leading French multi-level marketing company : LEXEL Cosmétiques.  www.lexelcosmetiques.com

This partnership is the result of a desire to respond to the continually fluctuating needs of consumers in terms of distribution options. Changing lifestyle patterns, demographics and purchase power has led to a demand for reputable, high quality products accompanied by professional in-home advice.

GARRAUD-PARIS is renowned  for its 60 years of expertise and innovation in the world of selective cosmetics, while LEXEL has been specialising in personalised home beauty advice for 15 years.

This clear synergy offers the opportunity of developing a group collaboration for research and development while still retaining independence in the distribution channels.

The common strategy as set out by the directors of the both companies is to sustain the innovative spirit of marketing with regard to the brands while seeking new opportunities in the international arena.