“Organic” Marketing Benefits Distributors
While continuing to work closely with existing distributors/retailers, GARRAUD-PARIS is moving toward “organic” marketing - organic in the sense that product categories can differ from region to region and even from one retailer to another depending on consumer tastes, preferences and price-point tolerances.

By segmenting its product offering into various categories, namely, Skincare, Make-Up, Perfumery, Laboratory, Professional, Natural and Men, the Company can reach out to a wider base of distributors/retailers, offering one or more categories that meet their particular needs.

In this manner, both the distributor/retailer and GARRAUD-PARIS  will be better poised to take advantage of opportunities for rapid growth.

Among the most important developments is the establishment of a new Garraud Boutique located in the ultra-chic Arc de Triomphe district of Paris.
Here, visitors from around the world can experience the full spectrum of Garraud products.
But more than a retail site, the boutique is also an idea incubator for new product development and a showcase of everything that is on the cutting edge of beauty and health trends. Within the boutique, an area has been set aside for cultural activities such as vernissage receptions with artists on hand to present their works

Via its ever-expanding, multi-language web site, existing and potential new distributors can review the complete range of GARRAUD-PARIS products and gather information on all the categories before determining which collections are best suited to demands of their specific target market and retail operation, for example, free-standing boutiques, spas, department stores, drug stores, Internet, multi-level sales, Catalogue or Duty Free shops.